Picci is a brand that has been in the children's products market for over 40 years. Picci was born thanks to the creative talent of the owner Paola Cherubini who, starting in the early seventies, used her instinctive taste and her dynamism to establish a company that, today, has about 50 employees and that has become one of the leading companies in this sector.
Picci is positioned in the medium-high end of the market, distributing its products in Europe, the USA and the Middle East. The range of products marked Picci stands out, first of all, thanks to the large number of products available in numerous models and color variations to satisfy the tastes of each customer; secondly, thanks also to the attention that Picci has towards market trends in order to always offer the latest news to its consumers.